Meet the Expert - Linda Wickens

Tell us about your role and your responsibilities…

As Area Sales Manager for the Pharmacy, Care and Funeral sectors, my role builds on my healthcare experience in the banking sector. I’m responsible for delivering funding solutions that work for both individuals and businesses, which allows them to get the most out of the opportunities they get, grow sustainably, and be successful.

What do you enjoy most about your role?

I love meeting clients and suppliers in person and visiting them at their premises to see first-hand the difference we can make.

Also, working in a large team with the same goal, all pulling in the same direction and delivering exceptional customer care while going the extra mile is second to none

Who is a ‘typical’ customer and how do you work with them?

I’ve always worked in niche sectors and in my experience there is nothing typical about them, but what they do have in common is the need for capital to support business growth and excellence.

I treat them in the way I’d want to be treated if the shoe were on the other foot.

What is it about working for Braemar Finance that is different to your previous roles?

Braemar Finance’s approach is sensible, while recognising the inevitable risks when lending. They have a very open attitude, which is supportive and cohesive, with respect for individual knowledge.

Give us an example of how you've helped a customer?

I recently worked with a Funeral Director who was sourcing support to fund a tax liability that was higher than expected. The tax period can be a stressful time for business owners, but it was great being able to facilitate the funding to cover the tax bill on time.

Can you describe a professional achievement/highlight?

I recently ‘inherited’ a number of clients and have successfully increased our exposure while receiving positive feedback, including about our attention to detail during the transition period.

Tell us one thing people may not know about you…

Outside work, I enjoy practising yoga and exploring the realm of meditation.

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