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Edgbaston Private Eye Clinic Ltd - Business Finance

Find out how Braemar Finance helped a new start company – Edgbaston Private Eye Clinic – acquire the latest testing and imaging equipment, all while protecting their cash flow…



The customer

Led by Don Williams, a highly qualified Optometrist Consultant, Edgbaston Private Eye Clinic is based in the heart of Birmingham’s medical quarter and prides itself on offering customers a personal, efficient and flexible service where patients are treated as individuals and are offered appropriate time for a full eye consultation and examination. 

At the company’s core is the aim is to bring back traditional values of eye care in a non-pressurised glasses sale environment.

The challenge

With opening day rapidly approaching, among Edgbaston Private Eye Clinic’s many challenges was protecting their cash flow while having to negotiate with multiple equipment suppliers for the latest testing and imaging equipment, all of who had different stage payment requirements. 

The solution

One of Braemar Finance’s Optical specialists met with Don of Edgbaston Private Eye Clinic, reviewing their detailed business plan and cashflow forecasts.

His recommendation was a low start repayment lease facility, which was accepted and implemented, enabling the client to make the necessary part payments to the suppliers, and – vitally - to protect the new business’s cash flow for an initial period.

The outcome

The arrangement freed up time and allowed the practice to focus on marketing their outstanding facilities using a variety of channels while also gaining momentum through referrals.

In addition, the new testing and imaging equipment has impressed locally and direct and new referral business has been gained as a result.

"I used Braemar Finance recently for funding my new clinic. Their service is excellent with all options put in front of you from the start. I was really impressed with the speedy availability of funds once all the necessary information was made available.

I would highly recommend Braemar Finance to any professionals looking for a professional, friendly, approachable and really hassle free source of business finance. Bob was excellent in providing me with all sorts of advice at the start of the process. The ongoing support is also excellent.  I cannot thank Braemar Finance enough!"

Don Williams - Optometrist